What is the Ad Copy Studio?
The Ad Copy Studio is a free ad copy generator and character counter for Google Responsive Search Ads (RSA) and Meta (Facebook & Instagram) ads. Write your headlines and descriptions, watch a live Google Ads preview and Facebook ad preview, and stay inside every character limit so your ads never get truncated or rejected.
Google Responsive Search Ads character limits
| Asset | Limit | How many |
|---|---|---|
| Headline | 30 characters | 3–15 |
| Description | 90 characters | 2–4 |
| Display URL path | 15 characters each | 2 |
This Google Ads character counter turns amber as you near the limit and red if you go over, so every RSA headline and description fits.
Meta (Facebook & Instagram) ad copy limits
| Field | Recommended |
|---|---|
| Primary text | ~125 characters before “See more” |
| Headline | ~40 characters |
| Link description | ~30 characters |
The Facebook ad preview shows exactly where your primary text gets cut by the “See more” link, so your hook lands above the fold.
Ad copywriting tips
- Put your strongest benefit and keyword in Headline 1.
- Add prices, offers and a clear call to action (Get Quote, Book Now).
- Give Google 8–15 varied headlines so it can optimise combinations.
- For Meta, front-load the first 125 characters of primary text with your hook.
Key features
- Google RSA & Meta Ads in one place — switch with a tab.
- Live character counter for every headline and description.
- Real Google search ad preview and Facebook/Instagram ad preview.
- Up to 15 headlines and 4 descriptions, exactly as Google requires.
- Copy-ready ad copy to paste straight into Google Ads or Meta Ads Manager.
- 100% free, no signup, runs in your browser.
Who is it for?
This ad copy tool is built for PPC marketers, digital marketing agencies, freelancers and business owners who write Google Ads and Meta ads. If you've ever had an ad rejected or truncated for being too long, the live limits and previews save you time and wasted ad spend.
Frequently asked questions
Is this ad copy tool free?
Yes — it's 100% free, no signup, and runs entirely in your browser.
Does it write the ads for me?
It structures and length-checks your ad copy and previews it live. For done-for-you Google Ads & Meta Ads management, talk to Ideal Tech Community.
Who built this tool?
This free PPC tool is built by Ideal Tech Community, a website development & digital marketing company in Chennai.